• Want to live more sustainably but don't know where to start?
• Want to reduce the environmental impact of your family while saving money and improving your family's health?
• Want a better world for your children and their children?
• Sustainababy® can help!

Created by environmental engineer and eco mum Laura Trotta, Sustainababy® aims to inspire parents to lead a more eco-friendly and sustainable lifestyle.

In a time where information is free, readily available and of questionable quality, Sustainababy® is your credible eco parenting resource. Our blog is full of articles written by environmental professionals to help you on your green parenting journey. Our Facebook fans are treated to an original eco tip each day and our subscribers each receive our FREE Eco-Parenting Guide upon subscribing and our monthly newsletter jam packed with original and researched green parenting articles and tips.

Our online store stocks only quality organic, sustainable and ethical goods and caters for the premature baby, newborn, toddler and child up to six years of age. We carry a comprehensive range of organic and environmentally friendly products including nappies, teethers and pacifiers, baby carriers and slings, organic clothing, bedding, bath products, furniture and toys.

Sustainababy® is proudly Australian owned and operated and we ensure as many of our products as possible are locally made (i.e. made in Australia or New Zealand). This not only supports our local manufacturers but reduces the distance goods travel to the customer, thereby minimising emissions generated.

When shopping at Sustainababy® you are saying 'yes' to a better environment for your children. 'Yes' because the products we sell are the greener alternatives to conventional baby and children's products and carry a much smaller eco footprint in comparison. And 'yes' because you will be supporting numerous worthwhile environmental and social charities and non profit organisations. 

We are Bronze Environmental Supporters of South Australia's Trees for Life program where to date we have purchased 185 trees for revegetation and carbon sequestration. We offer customers the choice to offset emissions from the delivery of their order using the DeliverGreen service and are very proud to be the first Australian online store to provide this service. We are also strong supporters of other social and environmental charities including the Roxby Community Toy Library, Royal Flying Doctor Service and SA Cancer Council.

We seek to reduce the environmental impact in all aspects of our operations. We re-use packing materials for orders and where extra padding is required, biodegradable bubble wrap is used. Our gift wrapping service used 100% post consumer recycled paper and naturally dyed raffia. Our gift tags and pamphlets are printed on 100% post consumer recycled paper using vegetable-based inks.

About the founder

Sustainababy® is the brainchild of Laura Trotta (nee McIlwaine), a young mother and environmental professional. She holds a Bachelor of Environmental Engineering (with 1st class honours), a Master of Science in Environmental Chemistry and has over ten years experience working as an environmental engineer reducing the environmental impact of large organisations. Laura is also an experienced volunteer home sustainability auditor and is a keen organic gardener, home cook and quilter in her spare time.

The motivation to start Sustainababy® came when Laura was pregnant with her first son Matthew. She spent a lot of time researching and looking for sustainable clothes and products to buy for her unborn child. While they were all available, they were hard to find and not collected in the one place. Furthermore, Laura discovered that information to help parents lead a sustainable lifestyle was non-existent. Laura sought to provide this place where parents could shop with peace of mind and access credible information to help them continue their green parenting journey.

Sustainababy® is a resource for other parents like Laura, who want to minimise their impact on the world while providing the best for their child.

Laura with sons Matthew and Christopher, June 2012

Photography by Smile.Play.Love.

About Our Contributors

Stacy Martin

Stacy is mother to Ethan, Jasmine and Zander, has a strong retail background and a growing passion for the environment. Based in regional South Australia, Stacy assists with our local market day stalls and online order dispatch. Stacy's passion for our environment grew from volunteer work and was further fostered when studying National Resource Management. Stacy loves teaching her children about native animals and strives to minimise her family's eco footprint in areas such as cloth nappy and wipe usage, energy and water efficient practices, growing vegetables and using natural household cleaners.

Lisa Reid

Lisa is a mother to Jacob and Edith and resides in Melbourne. She has a background in environmental engineering and is a current accredited Home Sustainability Assessor under the Green Loans/Green Start program. Lisa is working to reduce her family's eco footprint by growing her own vegetables, using less chemicals and making her home energy efficient. She is passionate about minimising her children's exposure to chemicals and introducing them to sustainable behaviours from a young age. Lisa enjoys sharing her eco parenting experiences on the Sustainababy blog.

Tanya Fyfe 

Tanya lives in the WA goldfields with her husband Andy and son Billy. The family’s aim is to live sustainably and for Billy to grow up understanding where food comes from and how it is produced. They generate solar electricity, and have an organic veggie garden and modest orchard irrigated entirely with grey water. Tanya is an environmental engineer by profession and has worked in the minerals, government and education industries. Like Lisa, Tanya writes valuable eco parenting contributions for the Sustainababy blog.
 

Charmayne Cronje

Charmayne is a mother and photographer based in regional South Australia. Charmayne has taken many product photographs for Sustainababy®. Charmayne is passionate about capturing our natural environment in images and believes in taking only photos and leaving only footprints when in the great outdoors.